At Toby, we are committed to providing customers with the best service experience. To achieve this, we have implemented a Merchant Ranking System, which automatically calculates merchant ranking scores based on standardized evaluation criteria. The system considers multiple factors such as the number of reviews, service sales volume, and profile completeness to recommend the most suitable merchants to customers. All ranking positions are determined solely by the system and are not influenced by any sales activities.
Key Factors for Improving Merchant Ranking
-
Number of Services Sold
The number of bookings is one of the core indicators of merchant ranking. A higher number of services sold reflects strong customer appeal and service quality. To increase your service sales, consider:- Offering a variety of services to meet diverse customer needs.
- Maintaining good communication with customers to understand and adjust to their preferences.
- Providing promotions and discounts to attract more customers.
-
Click-Through Rate (CTR)
When potential customers browse through multiple service providers and click on your profile, it indicates that your profile is attractive. A higher click-through rate suggests greater customer interest. You can improve CTR by:- Optimizing your profile with high-quality images and compelling descriptions.
- Regularly updating your service offerings and promotional information to maintain freshness.
-
Customer Ratings
Customer ratings significantly influence merchant ranking. Many customers rely on previous ratings and reviews when deciding whether to purchase a service. The more positive reviews you receive, the higher your ranking. You can improve your ratings by:- Delivering high-quality service to ensure customer satisfaction.
- Actively inviting satisfied customers to leave reviews.
- Promptly responding to customer inquiries and complaints to demonstrate excellent service.
-
Review Quality
In addition to ratings, the quality of reviews also affects ranking. Reviews with photos and detailed descriptions (over 20 Chinese characters or 100 English words) are more informative and persuasive. To enhance review quality, you can:- Encourage customers to leave detailed reviews and upload photos.
- Offer incentives such as discounts or coupons in exchange for detailed feedback.
-
Participation in the Subscription Plan
Joining Toby’s Monthly Subscription Plan provides access to professional support and enhanced exposure for your merchant profile and services. The benefits of subscribing include:- Expert guidance on optimizing your merchant profile for increased visibility.
- Additional promotional opportunities and access to advertising resources.
| Ranking Factor | Criteria |
|---|---|
| Click-Through Rate (CTR) | Click-through rate of store promotions and time customers spend on the page. |
| Pricing Discounts | Discount rates and quantities for premium offers, repeat purchase offers, and new customer deals. |
| Number of Listed Services | Optimal exposure is achieved with at least 10 services—having too many or too few may not be beneficial. |
| Services Sold | Based on the number of bookings/purchases in the past 30 days. |
| Store Rating | Average rating calculated based on both the number and quality of ratings. |
| High-Quality Reviews | High-quality reviews include those with images and ratings of 4 stars or above. Reviews exceeding 20 Chinese characters or 100 English words have a greater impact. |
| Image Quality and Quantity | Merchants should include high-quality images in their profile and service descriptions, such as store photos, treatment process images, and work samples. |
| Participation in Platform Promotions | Merchants who join Toby’s promotional campaigns receive additional exposure. |
| Subscription Plan Participation | Merchants enrolled in the monthly subscription plan gain extra visibility. |
| Newly Listed Merchants | New merchants receive additional exposure during their first 30 days on the platform. |
| Penalty Mechanism | Points are deducted for services canceled due to merchant-related issues. |
Important Notice
Toby is an online service marketplace that provides a platform for service providers to list and promote their services. While we actively promote merchants through various marketing channels to increase exposure and customer reach, we do not guarantee sales performance.
By focusing on these strategies, you can boost your ranking, attract more customers, and grow your business successfully.
For any inquiries or further assistance, please feel free to contact your account management team or email us at prosupport@hellotoby.com. Our office hours are 9:00 AM to 6:00 PM (Monday to Friday, excluding public holidays).