How to create an Effective Profile to Boost your conversion rate?

Welcome to our platform! We're thrilled to have you as one of our experts. To better promote your services, you can create your own expert profile on HelloToby once you've joined. This profile allows you to introduce your services and showcase your professionalism to potential clients.

We’re here to help you craft a strong and engaging profile that not only increases your visibility on the platform but also improves your hire rate and bid-to-chat conversion rate. In this guide, you'll find everything you need to know about building a top-notch PRO profile.

Be sure to complete all required profile information and upload at least 5 high-quality images to highlight your expertise and service quality.

 

Your introduction is the first thing customers see. A clear and compelling intro can greatly improve your hire rate.

What to include:

• Friendly opening: Set a tone that’s both professional and approachable.
  E.g., “Hello! I’m [Your Name], a dedicated [Your Industry] specialist with [X] years of experience in delivering high-quality services.”

• Core skills & credentials: Mention your expertise, licenses, or key client achievements.
  E.g., “Certified in [Certification Name], served over [Y] clients, including [Notable Cases or Industries].”

• Value proposition: Clearly explain what makes your service stand out.
  E.g., “My approach focuses on [e.g., fast response, customized solutions] to deliver the best results.”
  
  

✅ Example (within 250 characters):
“Hi! I'm an ACE-certified personal trainer specializing in posture correction and strength training, with 5 years of experience and over 300 successful client cases. I offer personalized training and dietary guidance to help clients achieve their goals.”

 

(Max. 250 characters; bullet points required)

💡 Tips for writing clear service descriptions:

• Choose between a “Service Scope” or a “Post-Hire Process” structure.

• Use simple and specific language.

• Ensure consistency and clarity to avoid confusing potential clients.
  
  

Option 1: Service Scope

• [Service 1]: Includes [specific details, applicable to whom]

• [Service 2]: Covers [price range, estimated time, etc.]

• [Service 3]: Can be personalized based on client needs
  
  

Option 2: Post-Hire Process

1. Confirm service requirements and expectations with the client

2. Send official quotation and service terms

3. Deliver service with updates or milestone check-ins

4. Provide a summary and follow-up suggestions upon completion
   
   

✅ Example (within 250 characters):
“My home cleaning services include:

• Standard cleaning: sweeping, mopping, window and surface cleaning

• Deep cleaning: kitchen and bathroom stain removal

• Customized cleaning: carpet or specific requests
  
  

Process:

1. Confirm needs and schedule

2. Provide quotation and plan

3. Execute cleaning

4. Follow up for quality assurance”

3. Industry Use Case Examples

Industry	Cover Photo Example	Suggested Video Script
Moving Services	Team carrying a piano / team group photo	Opening: Friendly self-introduction → Middle: Fast-cut clips of packing & moving → Ending: Customer receiving delivery with satisfaction
Design & Marketing	Designer discussing a branding proposal with client	Opening: “Let creativity bring your ideas to life” → Middle: Project evolution montage → Ending: Contact button animation
Fitness Coach	Trainer demonstrating an exercise while student follows	Opening: Trainer calls out “Change starts today!” → Middle: Client before-and-after transformation → Ending: Call-to-action for class booking
Private Tutor	Tutor and student focused on solving problems at desk	Opening: “Helping students overcome learning challenges” → Middle: Progress charts → Ending: Parent testimonial

Recommended Photo Types (Upload at least 5 high-quality images)

Type	Description	Example Use Case	Photography Tips
Professional Portrait	Highlight your credentials and image	Wearing uniform / holding tools	Use natural light + clean background
In-Action Shots	Show yourself working on-site	Teaching / construction / design	Capture moments of interaction
Before & After	Show service results clearly	Fitness or renovation comparisons	Same angle + clear text overlay if needed
Equipment / Work Close-ups	Emphasize quality of tools or output	Camera gear / design drafts / food	Macro mode + good lighting to show details
Lifestyle/Scene Shots	Convey the customer experience	Cozy homes / vibrant gyms	Use wide-angle lens to show the full setting

⚠️ Common Mistakes to Avoid

• Blurry or low-resolution images

• Overuse of filters that affect authenticity

• Images showing only products without people (at least one should show your face for trust-building)

• Too many repetitive shots with the same angle or composition

💡 Tips for Choosing & Taking Photos

• Choose images with a clear purpose—each photo should highlight a specific strength or service.

• Pay attention to framing and lighting.

• For before-and-after photos, use the same environment and angle to clearly show progress or improvement.
  
  

Promotion Structure

Element	Tip	Example
Title	Tie to seasonal theme or pain points	“🎉 Lunar New Year Sale – 25% off + Free Packing Supplies”
Details	Clarify discount terms, resolve client pain points	“Book with 3 movers to enjoy 25% off and free packing worth $300”
Pricing	Show before/after comparison	“Now: $6,000 (Was: $8,000)”

🔥 Essential Elements & Examples

Element	Industry Example
Limited-Time Discount	Fitness Trainer: “📅 First month at $999 (originally $1,500), offer ends Oct 31!”
Bundle Offers	Tutoring Centre: “📚 Buy 20 lessons, get 5 free + DSE exam guide (worth $500)”
Referral Incentives	Design Services: “👥 Refer a friend and both receive $1,000 off your next project!”
Free Value-Added Services	Cleaning Company: “✨ Book deep cleaning, get 2 free hours of home organizing (worth $800)”
Holiday Specials	Photography Studio: “🎄 Christmas family package $2,888 (was $3,500) + 10 edited photos”

📌 Keys to Success

• Urgency: Add countdowns (e.g., “Only 10 spots left!” or “Offer valid until Dec 31”)

• Solve customer pain points: E.g., moving services include free packing supplies

• Clear terms: Indicate any limitations (e.g., “Offer not valid on holidays” or “Deposit of $500 required”)

Tips:

• Align with seasonal trends and holidays

• Ensure your promotion matches your actual service area (e.g., location restrictions, booking time frames)

🔥 Examples by Industry

Industry	Title	Content + Pricing
Moving	🏠 25% off for groups of 3	From $10,000 → $7,500 + free materials (Kowloon/HK Island only)
Fitness	💪 Bring a friend: $1,800 each	Original: $2,500, includes body check + nutrition plan
Cleaning	✨ Early Bird 15% off + free organizing	Book 7+ days in advance; includes free 1-hour tidying
Tutoring	📖 Spend $10,000 and get free revision pack	Free 4-hour DSE prep class before Sept. 30

 

✅ Success Tips:

• Add urgency: e.g., “Only 10 spots left!”

• Focus on pain points: e.g., “Free packing”, “Family bundle pricing”

• Clarify terms: e.g., “Not valid on weekends”, “Deposit of $500 required”

A complete and professional profile is the foundation of building trust and increasing your hire rate.

• 📸 Upload at least 5 high-quality images that showcase your service

• 📝 Regularly update your success stories and reviews

• 🔍 Use keywords to help your profile appear in search (e.g., “Interior Designer | Commercial + Residential Projects”)
  
  

If you have any questions or need further assistance, please feel free to contact us at
Whatsapp 6555 1272 or 📧 email us at prosupport@hellotoby.com. Our PRO support team is available 🕘 from 9:00 AM to 6:00 PM, Monday to Friday (excluding public holidays).